happyworth

Does your brand create happiness?

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Happiness is the question.
Evidence is the standard.
What we measure

What is your brand
worth to people?

Money shows what people spend. HAPPYWorth examines how a brand relates to people’s wellbeing.

Wellbeing
How people feel
Connection
Belonging and relationships
Vitality
Health, energy and recovery
Security
Safety and stability
Agency
Choice and control

Common Ground

Fictional brand · Community spaces

78/100
Positive association · Illustrative rating

A number is only
the beginning.

Example themes
Connection and wellbeing
Confidence
Not assessed for this fictional example
Limitations
This example uses invented data. A real rating would show associations, not prove cause and effect.
Read the sample report

See the score.
Understand the detail.

Start with a free scorecard. Get the full written interpretation in a dated report you can keep. One report is $29; bundles help you research several companies.

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